P. Kotler and K. Keller. Marketing Management. Pearson, 2014.
P. Kotler, H. Kartajaya, and I. Setiawan. Marketing 3.0: From Products to Customers to the Human Spirit. In: Kompella, K. (eds) Marketing Wisdom. Management for Professionals, Springer, 2018.
D. M. Scott. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons Inc, 2015.
D. Chaffey and F. Ellis-Chadwick. Digital marketing: Strategy, Implementation and Practice, 5th Edition. Pearson Education, 2022.
J. Pulizzi. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less. McGraw Hill, 2013.
J. Rogers. The Digital Marketing Landscape: Creating a Synergistic Consumer Experience. Business Expert Press, 2021.